ASCAP (American Society of Composers, Authors and Publishers) is a membership association of more than 625,000 U.S. songwriters, composers, and music publishers of every kind of music.
• Develop a more contemporary look and feel for the site that keeps pace with the company's evolving brand, messaging, and diverse membership.
• Create a more clear and simplified site navigation and architecture to better organize content and make that content easier for our users to find.
PREVIOUS HOME PAGE
• Based on user research, key updates include making the most-used features of the site more prominent: ACE title search, new member sign up, services and resources for licensees, existing member services.
• Provide more social media engagement.
TOOLS & METHODS
Member survey data, Interviews (members, licensees, internal users), Card sorting, Sketching,
Site mapping, Wireframing (Balsamiq), Prototyping (Paper, Photoshop), User testing, Ongoing
updates post launch
Several early sketches working on various homepage layouts.
Moderate fidelity wireframes of several different pages across the site.
Redesigned homepage. Include prominent placements for ACE Title Search, New Member Sign-up, resources for Licensees, and Member Access (member tools and resources).
Redesigned Member Access log-in screen. Updated UX and UI.